How would you improve Google Maps?

Framework

1. Clarify: which user segment? which surface (mobile vs web)? what's the goal — engagement, revenue, retention?
2. Identify a real pain point — actually use the product and notice something
3. Pick ONE improvement and go deep, don't list 5 shallow ideas
4. Address: who it helps, how you'd build a v1, how you'd measure success, what could go wrong

Sample answer

I'd focus on the rideshare driver segment, because they're a high-frequency
power user that Maps under-serves today.

Pain point: when a driver is doing 8 rides in a row, the routing optimizes
each trip in isolation. There's no "I'm doing rideshare today — minimize
my dead miles between drops" mode.

V1: a "rideshare mode" toggle. When on, Maps:
1. Lets the driver queue up the next pickup before completing the current one
2. Routes them toward the projected next-pickup hotspot, not just the current drop
3. Surfaces gas stations / bathrooms / charging on the route, not just at endpoints

Success metric: driver hours-per-paid-mile (proxy: time spent in app vs miles
billed via integration with Uber/Lyft). Aim for a 5% lift in week 8.

What could go wrong: drivers gaming it to chase hotspots that don't have
real demand. Mitigation: A/B test in 2 markets first; the partner integration
gives us real revenue numbers to validate against vanity metrics.

Common pitfalls

• Pitching 5 features instead of going deep on one
• No success metric / can't tell if it worked
• Picking a feature you'd want personally instead of one that benefits a real user segment